Let's talk numbers...

In 2024, the U.S. sauna market generated an impressive $250.8 million in revenue. Projected Growth: Between 2025 and 2029, new research predicts the market to grow by USD 151.3 million, with a healthy compound annual growth rate (CAGR) of 6.4%.
I was fortunate to enter the sauna market at the tail end of COVID. In many ways, I was pushed into starting this business by an insistent God who wouldn’t let my mind rest until the vision for Connect Wellness came to life. It gnawed at me. That passion hasn’t left me in the past three years—in fact, it’s only grown stronger.
I’ve seen the sheer joy on people’s faces during their first thermal cycle. I’ve heard heartfelt testimonials from members about the positive changes they’ve experienced. And I’ve witnessed a steady, upward trajectory in both sales and growth. I’ve even had copycat spas pop up—and honestly, I’m deeply honored by that.
Many people have expressed interest in partnering with me. But for now, my priority is building a spa that can keep up with our growing demand.
If you’re curious about Connect Wellness’ sales numbers, you’re in luck. Because of the public nature of the funding method I’ve chosen, our financials are accessible with our SEC filings. That level of transparency is rare—especially when you’ve stumbled upon a business model that’s this simple and effective.
Two-hour spa sessions, outdoors.
That’s it.
I didn’t spend money on advertising.
I didn’t have to chase after customers.
They came to me.
Through word-of-mouth referrals and Google searches for “sauna” or “cold plunge,” people found us.
Now, here are some fun charts for you.
Gross Sales
per month

Look at that nice steady organic growth!
Woweeeee

New Customers Vs. Returning
I need a bigger spa! If I had more capacity I could bring in more customers but we are maxed out :)
It's a happy problem.
