It's not just the logo we are changing, we are shifting from short term goals to long term vision. From one rad outdoor spa to a network of spas. I needed a way to communicate this visually. When I started Connect, I was working with a shoestring budget and proof of concept as my goal.  At the startup stage, I had a “get it done” attitude. I teamed up with a talented designer from my newly formed spa customer base, and together we created something I truly loved — which fit the budget. :) Thank you, Mimi Zink!

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As we’ve grown, I wanted to put more time and intention into our branding to make sure it conveyed who we are and could grow with us. It was important to me to have every team member and creative get a broad understanding of what we're about and cement a cohesive vibe. We’re incredibly lucky to have Eleazar Ruiz from Odd Notion as part of our spa community, and working with his team was an absolute blast. They took all of my scattered ideas and shaped them into one perfect vision.

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We spent hours digging into what makes Connect Wellness so special, and as time goes on, I hope you’ll feel the heart behind this evolution and understand the need for change. :)

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Here’s a sneak peek at the new branding kit!